This ad for Bacardi is intended to rouse us to spend time with friends over the weekend, having some fun, sharing funny tales etc etc. So why end it with a piece of mild racism? It adds nothing to the ad and is completely misguided. Their 'creative' agency no doubt told them to be 'daring' or even 'edgy'. A nice ad ruined by a daft & un-required ending. Did they have ads today in France poking fun at us Brits? Would that make it any better? Not convinced. 

A bit of fun or an insult? Share your thoughts below.